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World Cancer Day 2014 (4 February 2014) will build on the success of last year's campaign, by again focusing on Target 5 of the World Cancer Declaration: Reduce stigma and dispel myths about cancer, under the tagline “Debunk the myths”.
World Cancer Day is a chance to raise our collective voices in the name of improving general knowledge around cancer and dismissing misconceptions about the disease. From a global level, we are focusing our messaging on the four myths above. In addition to being in-line with our global advocacy goals, these overarching myths leave a lot of flexibility for members, partners and supporters to adapt and expand on for their own needs.
Truth: Whilst cancer can be a difficult topic to address, particularly in some cultures and settings, dealing with the disease openly can improve outcomes at an individual, community and policy level. Click here for more information.
Truth: For many cancers, there are warning signs and symptoms and the benefits of early detection are indisputable. Click here for more information.
Truth: There is a lot that can be done at an individual, community and policy level, and with the right strategies, a third of the most common cancers can be prevented. Click here for more information.
Truth: All people have the right to access proven and effective cancer treatments and services on equal terms, and without suffering hardship as a consequence. Click here for more information.